LOOSE was created with a simple idea: make clothes you'll actually want to wear.

We're not interested in fast fashion, seasonal trends, or encouraging unnecessary consumption. We believe in creating comfortable, versatile garments that can move between different parts of your life — whether that's yoga, travelling, working, walking the dog, or meeting friends for a pint.

The most sustainable garment is the one you keep wearing.

Organic Cotton

All LOOSE garments are made from 100% organic cotton.

Organic cotton is grown without the use of synthetic pesticides and fertilisers, helping to reduce environmental impact while producing a natural fibre that feels comfortable against the skin.

We chose cotton because it's durable, breathable, repairable and biodegradable at the end of its life.

Responsible Manufacturing

Our garments are produced in India, a country with a long history of textile craftsmanship and garment production.

We work with manufacturing partners who share our commitment to responsible production, fair working conditions and high-quality construction.

As our supply chain develops, we'll continue to share more information about the people and facilities involved in making our products.

Thoughtful Packaging

We try to keep packaging simple and avoid unnecessary waste wherever possible.

Tissue Paper

Our printed tissue paper is made from sustainably sourced paper and printed using water-based inks. It is biodegradable, acid-free and fully recyclable.

Mailer Boxes

Orders are shipped in cardboard mailer boxes designed to protect your purchase while minimising plastic use.

Further information about box materials and recycled content will be added as our packaging programme develops.

Compostable Stickers

Every order includes a LOOSE sticker.

Unlike traditional vinyl stickers, ours are produced using compostable materials derived from renewable resources.

The sticker features an ultra-thin glitter film applied to a compostable laminate made from wood pulp and biodegradable adhesive. The material is biodegradable and compostable, leaving no residue when removed.

Built To Last

Sustainability isn't only about materials — it's also about longevity.

We design garments to be worn regularly, washed repeatedly and kept for years rather than months. Timeless styles, durable fabrics and quality construction mean your clothes spend more time being worn and less time being replaced.

A Work In Progress

We're a small independent brand and we don't pretend to have all the answers.

We'll continue looking for better materials, better packaging solutions and better ways of operating as we grow.

Our approach is simple: make considered decisions, be transparent about what we're doing, and keep improving over time.