About LOOSE
Is LOOSE a yoga brand?
Yes. And no.
LOOSE was created by a yoga teacher (who had also spent many years working in menswear), and every garment is designed with movement, comfort and everyday wear in mind.
You can wear it to practice, to work from home, to travel, to the pub or anywhere in between.
The idea is simple: clothes that work for yoga without looking like yoga clothes.
Is LOOSE a men's brand?
Primarily, yes.
LOOSE was created in response to a lack of everyday clothing options for men interested in yoga and wellbeing. That said, anyone can wear our garments if the fit works for them.
Comfort doesn't belong to one gender.
Do I need to do yoga to wear LOOSE?
Absolutely not.
Yoga inspired the brand and so did Stussy, Battenwear & FUCT. LOOSE is for anyone who values comfort, movement and good design.
No flexibility required.
Why is the brand called LOOSE?
Because life feels better when you're not fighting against everything.
Loose clothing. Loose shoulders. Loose expectations.
The name reflects the feeling we're aiming for more than any particular style of garment.
Why don't your clothes look like traditional yoga clothing?
Because most people don't want to spend their day dressed for a workout.
LOOSE was created for people who appreciate movement and comfort but prefer clothing that fits naturally into everyday life.
No compression fabrics. No fluorescent panels. No performance jargon.
Just comfortable clothes designed to move with you.
What does 'Practice Optional. Comfort Guaranteed.' mean?
It means exactly what it says.We hope you'll move your body. We hope you'll find time to slow down occasionally.But if all you do is wear the clothes and feel comfortable, that's fine too.
What's the fox about?
The fox is a symbol of adaptability.
It feels at home in different environments, moving easily between worlds without drawing too much attention to itself.
That idea mirrors our approach to clothing: versatile, understated and comfortable wherever you happen to be.
Can I visit a LOOSE store?
Not at the moment.
LOOSE currently operates online, but we're always open to future events, pop-ups and collaborations.
Delivery & Returns
Do you ship internationally?
Shipping details are currently being finalised.
Full delivery information will be published before launch.
What is your returns policy?
We want you to be happy with your purchase.
Full returns information can be found on our Delivery & Returns page.
Products
Where are your garments made?
Our garments are responsibly manufactured in India using 100% organic cotton.
India has a long history of textile craftsmanship and also played an important role in the founder's own yoga journey.
We're committed to building long-term relationships with trusted manufacturing partners and sharing more about our supply chain as we grow.
What materials do you use?
Our garments are made from 100% organic cotton.
We choose natural fibres wherever possible and are continually looking at ways to improve our materials, packaging and overall environmental impact.
How do your garments fit?
LOOSE garments are designed to offer comfort and freedom of movement without looking oversized or technical.
Each product page includes specific sizing information and measurements.
If you're unsure which size to choose, get in touch and we'll do our best to help.
How should I care for my garments?
Wash cool, wash only when needed and line dry where possible.
A little care goes a long way. Looking after your clothes helps them last longer and reduces their environmental impact.
Are your products sustainable?
We're trying to make thoughtful choices rather than make grand claims.
Our garments are made from organic cotton, our tissue paper is biodegradable and printed with water-based inks, and we're working to reduce unnecessary packaging wherever possible.
You can read more on our Sustainability page.
Do you release products all year round?
Not necessarily.
As a small independent brand, we'll release products when they're ready rather than following a traditional fashion calendar.
Quality comes before deadlines.
Charity
What is Operation Shanti?
Operation Shanti is a charitable organisation based in Mysore, India, supporting education and opportunities for disadvantaged children and young people.
Supporting meaningful projects is important to us, and we'll be sharing more about our relationship with Operation Shanti as the brand develops.
